This site is intended as a resource for those who do, or wish to, earn
a residual income by displaying Pay-Per-Click ("PPC") advertisements. Users
of this site are commonly web designers, site developers, and domainers (domain name
speculators) whom may have aquired a large domain name portfolio. But there is no reason
that the average person can't supplement his or her own personal income with residual
revenue supplied through domain name Parking PPC advertising programs.
Most of us are familiar with PPC services such as Overture, Yahoo's sponsored listings,
Google's sponsored listings and Adwords. These employ the PPC model originally pioneered
by Overture where you pay for each visitor that you receive from your advertisement.
Essentially, advertisers are establishing their own listings and bidding on how much
they will pay per each click from a human visitor that is delivered to their website.
The PPC advertising market expanded when Google launched AdSense. Suddenly Google would
share the advertising revenue that was paid per each click with the hosting partner
who was displaying these Google advertisements on his or her own site. Now the average
webmaster could post related Google advertising on his or her own site. This allowed
webmasters the ability to actually make money from PPC advertising by displaying Google
or other advertising links. This is all well and good, but the problem with advertising
related services on your own website is that these ads are in direct competition with
your own services and or products. For some sites this is perfectly accebtable, for
other websites displaying related advertising campaigns will never fly.
However, there are ways to earn a residual income with PPC revenue without advertising
competing products and services. One is to setup filters for the advertising you display
with your PPC Ad partner(s) so that you avoid showing PPC advertisements that compete
directly with your own. Hopefully, these tools will advance in the future so that we
can only show ads that compliment our own. But one of the best ways to avoid this altogether
is by parking a domain name for PPC earnings.
One way to avoid losing your website's traffic to similar or competitive content PPC
advertisement listings is simply to not allow such ads on your site. But since the
PPC revenue is there, why not take advantage of it? This is actually one of the very
simplest tasks in establishing a recurring revenue base, to dedicate a domain name
that will only show PPC advertisement listings. In this case, we want to have a good
domain name, as all listed advertisements will be cued by the domain name that we use.
So we look for a domain name that is built using commonly searched words or phrases.
There are all kinds of different types of domain names that you can chose from to use
for PPC income. You can register a new name, snap-up a deleting name that has traffic,
or buy a promising aftermarket domain. You can use generic keywords to build a keyword
domain that targets a specific industry, product, service or trend. You might be lucky
enough to find a 'Type-In' domain name which people actually type directly into their
browser's address bar. Or it is possible that you might find one of those unique brand
name domains which command attention. Whichever names that you wind-up with, remember
that your domain is your brand, whether it is a keyword rich domain name or a cleverly
made-up brand name. Even if you have a domain which is built using generic search terms
(keywords), essentially it is the brand with which people will find your Parking
PPC listings. Don't just settle for anything. To read more about selecting domain
names, visit the pages in the Domain Game section. For some good basic advice on selecting
a domain name, check out the domain names page.
Once you have your selected domain name(s), you simply choose a domain Parking
PPC partner who will provide the ads that your name will display. Many such
domain name parking PPC ad partners are listed throughout this site, and we also offer
reviews of some of the top services. Each partner will have its own strengths and weaknesses.
To take advantage of the strengths of certain parking services that target a particular
market well, you may well sign-up to partner with more than a few such services.
Here is a list of some of the Parking PPC services we use and recommend:
See the Parking Services page for more information about these companies as well as
reviews on their services.
After signing-up with a domain Parking PPC listing partner there really
isn't much to setup a domain for Parking PPC ad listings. You have to
submit each domain name that you want them to use. Upon approval of your name(s), you
simply set the Domain Name Servers to reflect the Name Servers required by your PPC providing
partner. Remember to do this for each and every domain that your Parking PPC partner
has approved and will be allowed to publish PPC advertising on. Your domain name will
display your partner's PPC ad listings as soon as your domain's new name servers propogate
throughout the Internet.
Optionally, you can do more to maximize your earning potential, which is what this site
is all about. Please feel free to browse the site for information, tips, tools and resources
to make your Parking PPC experience a great and lucrative one.